The AI Shop Appoints Dr Peter Crow as Strategic Advisor

Johannesburg, 16 August 2026. The AI Shop, the maker of Alex, today announced the appointment of Dr Peter Crow as Strategic Advisor.

We’re really pleased to announce that Dr Peter Crow has joined us as Strategic Advisor. As Alex reimagines how executives make decisions, work effectively with their boards, and drive better outcomes, it’s both an honour and a real validation of our work to have someone of Peter’s calibre and experience working alongside us.

“We’ve been struck by Peter’s generosity and commercial acumen, and by how naturally his deep experience in governance and board effectiveness connects to what Alex is building for executive teams. We’re really excited to be tapping into his world-class expertise.”

Dr Peter Crow is an internationally-respected board director, advisor, educator, and creator of the Boardcraft philosophy, devoted to helping boards around the world govern with impact. He holds a doctorate in corporate governance and strategy, and is a chartered director. See petercrow.com.

“I have been impressed by Alex’ proposition to empower executive teams as they strive to make better decisions, work effectively with their boards, and drive better outcomes, and am delighted to support the AI Shop’s quest to supercharge productivity.”